# Verixa · Marketing Handoff Package

**Prepared:** 2026-06-24 · **For:** Marketing · **From:** Vimal Veereshwarayya, Founder · Verixa (Navira Quality Systems Pvt Ltd)
**Scope:** India — Lane A (GMP Design Partner motion)

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## Read this first

This package gives Marketing everything needed to produce **on-brand, claim-compliant** content for Verixa — and nothing that creates legal, privacy, or claim risk.

**The single most important file in here is `00_Messaging_and_Claim_Discipline_Guardrails.md`.** Read it before writing a single word of copy. Verixa operates in a regulated market; the wrong word (e.g. "validated," "compliant," "audit-ready") is a real regulatory and credibility risk. That file tells you exactly what we can and cannot say.

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## What's inside

| Folder / file | What it is | Use |
|---|---|---|
| `00_Messaging_and_Claim_Discipline_Guardrails.md` | Positioning, approved/banned words, ready-to-use boilerplate, do's & don'ts | **Mandatory reading.** Governs all copy |
| `01_Brand_Kit/` | Logos (PNG/SVG/PDF/AI), fonts (Adobe Clean), brand identity presentation, stationery, social templates | Visual identity for all assets |
| `02_Buyer_Facing_Assets/` | GMP Design Partner one-pager (PDF/MD) + India buyer deck (PDF/PPTX) | Reference for tone & content · the approved buyer narrative |
| `03_Audience_ICP/` | India ICP profiles — who we sell to | Audience targeting for campaigns |
| `04_Competitive_Context_INTERNAL/` | Verixa vs AmpleLogic brief + comparison deck | **Internal reference only** — informs differentiation messaging; do **not** publish competitor comparisons externally |
| `EXCLUDED_FROM_THIS_PACKAGE.md` | What was deliberately left out and why | Transparency + how to request it |

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## Three rules that override everything

1. **Never publish a banned claim.** See the guardrails file. When unsure, ask the founder — do not guess.
2. **All external-facing copy and creative is approved by the founder before publication** (regulated-market claim control).
3. **No pricing, no competitor names, and no prospect names in public assets.** Pricing and competitive material in this package are internal context only.

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**Questions / copy approval:** Vimal Veereshwarayya · `vimalv@verixa.ai`
